Kaitlin Harasym

HEAD OF GROWTH AND ENGAGEMENT

A relationship nurturer and optimist, Kaitlin has a proven track record of fostering meaningful partnerships to effect positive change.

Writes about:

Case Studies

Supporting Sustainability Leadership Case Study: David Jones

How David Jones is leveraging packaging data to realise cost savings and climate action.

Kaitlin Harasym

May 1, 2025

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min read

Supporting Sustainability Leadership Case Study: David Jones

Circular Economy

Corporate Sustainability Must Stand on Its Own Two Feet

Why it’s time for corporate sustainability to justify itself financially, and other lessons in sustainability leadership from Phantm’s Autumn Bloom Event.

Kaitlin Harasym

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min read

Corporate Sustainability Must Stand on Its Own Two Feet

Case Studies

Refill Packaging Solution Case Study: kit:

A data-driven approach to the sustainability of kit:'s RE:SET packaging

Kaitlin Harasym

August 13, 2024

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min read

Refill Packaging Solution Case Study: kit:

regulations

8 Ways for Brands to Avoid Greenwashing

A guide to ethical brand communications and responsible storytelling

Kaitlin Harasym

March 10, 2024

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min read

8 Ways for Brands to Avoid Greenwashing

Find out how Market Lane Coffee reduced the CO₂ impact of their coffee bags by 83%

"Every conversation with Phantm brought clarity to the otherwise very murky space of impact and sustainability" — Market Lane Coffee

Read the case study

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