Edward Whitehead

HEAD OF STRATEGY

A specialist in soft plastics, circular economy and our need for better alternatives! Edward built and sold a leading soft plastics business in the UK before relocating to Australia in Jan 2019.

Writes about:

Case Studies

Regulation and Retailer Readiness Case Study: Mutti Parma

A case study detailing how Phantm helped Mutti Parma improve packaging data clarity, reduce risk and prepare for new ret...

Edward Whitehead

May 6, 2025

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min read

Regulation and Retailer Readiness Case Study: Mutti Parma

data & analysis

APCO’s eco-modulated fees are a step in the right direction for sustainable packaging

The scheme focuses on materials Placed on Market (POM), and incentivises APCO members to measure and improve to reduce t...

Edward Whitehead

September 3, 2024

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min read

APCO’s eco-modulated fees are a step in the right direction for sustainable packaging

Case Studies

Sustainable Packaging Solution Case Study: Market Lane Coffee

Phantm partnered with Market Lane to measure the impact of their existing coffee bags and help inform their packaging su...

Edward Whitehead

April 2, 2024

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min read

Sustainable Packaging Solution Case Study: Market Lane Coffee

data & analysis

Demystifying Life Cycle Assessments

A guide to understanding the environmental impact of your products and packaging

Edward Whitehead

March 13, 2024

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min read

Demystifying Life Cycle Assessments

Find out how Market Lane Coffee reduced the CO₂ impact of their coffee bags by 83%

"Every conversation with Phantm brought clarity to the otherwise very murky space of impact and sustainability" — Market Lane Coffee

Read the case study

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