Previous Webinar: MECCA's Kate Forbes on The Art of Sustainability in Beauty Product Development

A wide-ranging and insights-packed discussion about the journey of product innovation and sustainability with Kate Forbes, Head of Product Innovation for MECCA-Maginations, and Kaitlin Harasym, Head of Growth + Engagement of Phantm.

This session was the second edition of our Sustainable Packaging Webinar Series, in which Kate and Kaitlin explored the evolving concept of sustainability in the beauty industry, the role of data in decision making, the shift to refill packaging systems, and materials innovation.

Topics Covered:

• Sustainable Packaging: Learn about the latest trends and solutions in sustainable packaging, including pursuing refill options and eduating consumers.
• Developing Sustainability Strategies: Explore role that brand values and data and measurement play in developing and executing your ESG strategy.
• Phantm Partnership: Discover how Phantm is supporting brands like MECCA in their sustainability journey.
• Skills and Education: Hear Kate's advice on how to enhance your innovation skills and sustainability knowledge, including recommended resources.
• Beauty Industry Trends: Understand emerging trends in sustainable packaging for the cosmetics industry.

Watch now to gain valuable knowledge and practical tips on making sustainable packaging decisions that benefit both your business and the planet. Or, if you don't have time to watch the full discussion, we've edited a short highlights reel for you here:

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