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Previous Webinar: The Importance of Data in Responsible Storytelling
Kaitlin Harasym

Previous Webinar: The Importance of Data in Responsible Storytelling

By 
Kaitlin Harasym
October 16, 2024 10:00 AM
 - 
49
 min watch time
The Importance of Data in Responsible Storytelling

The Importance of Data in Responsible Storytelling

At a time when sustainability claims are facing increasing scrutiny, brands need more than just good intentions—they need data. 🌱📊

Watch this webinar replay as  Amy Barry, Head of Marketing at Glen Dimplex, shares her expertise in using sustainability data to craft authentic and impactful brand stories. Learn how data can help combat greenwashing, build stakeholder trust, and create meaningful connections with customers.

In this webinar, Amy discusses her experiences at Glen Dimplex, The Good Guys, and Anaconda and offers practical insights on integrating purpose with performance. Whether you're looking to enhance your brand’s credibility or understand the power of data-driven storytelling, this session is packed with actionable advice.

Watch now to discover:

  • How data can transform your sustainability messaging.
  • Ways to engage internal teams and customers in your sustainability journey.
  • Real-world examples of data-driven decisions in the retail and wholesale industry.

Or, if you don't have time to watch the full discussion, we've edited a short highlights reel for you here:


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