Edward Whitehead


A specialist in soft plastics, circular economy and our need for better alternatives! Edward built and sold a leading soft plastics business in the UK before relocating to Australia in Jan 2019.


Demystifying Life Cycle Assessments

A guide to understanding the environmental impact of your products and packaging ... Read more

Life Cycle Analysis (LCA) and Life Cycle Impact Assessments (LCIAs) are becoming indispensable measures and data sources for businesses ... Read more

Data & Analysis · 3 min read
By Edward Whitehead · 13th Mar 2024

Sustainable Packaging Solution Case Study: Market Lane Coffee

Phantm partnered with Market Lane to measure the impact of their existing coffee bags and help inform their packaging sustainability. ... Read more

Market Lane Coffee understands its niche and, most importantly, its customers in the specialty coffee roasting and retail sector. ... Read more


Market Lane Coffee's stringent sustainable packaging practice and outstanding stock management opened up some less obvious choices for ... Read more

Market Lane's diligence and commitment to doing better, measuring impact, and making informed decisions about its sustainable practices should ... Read more

Case Studies · 3 min read
By Edward Whitehead · 2nd Apr 2024