Articles about 

messaging

Here are all Phantm’s published documents with the tag 

messaging

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Amy Barry, Head of Marketing at Glen Dimplex
data & analysis

The Importance of Data in Responsible Storytelling and Sustainable Packaging

Learn insights from Amy Barry, Head of Marketing at Glen Dimplex, on data's critical role in responsible storytelling and navigating rapidly changing packaging sustainability standards and how well-managed data can drive impact and combat greenwashing.
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Matt Kendall
Matt Kendall
October 21, 2024
•
4
 min read
The Importance of Data in Responsible Storytelling and Sustainable Packaging
Grenwash Bottle
regulations

8 Ways for Brands to Avoid Greenwashing

A guide to ethical brand communications and responsible storytelling
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Kaitlin Harasym
Kaitlin Harasym
March 10, 2024
•
3
 min read
8 Ways for Brands to Avoid Greenwashing

Find out how Market Lane Coffee reduced the CO₂ impact of their coffee bags by 83%

"Every conversation with Phantm brought clarity to the otherwise very murky space of impact and sustainability" — Market Lane Coffee

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